Welcome to the UK Chapter of the International Advertising Association

Welcome to the UK Chapter of the IAA

PAC 2017

Wednesday 16th August 2017

Merton College, Oxford University

PAC 2017

Event Sponsors:

Participate • Associate • Communicate

No time better than the present, book your brightest onto PAC 2017

Have you got what it takes to wind the distinguished Delegate of the Year Award?

Get ready for another fantastic PAC at the prestigious Merton College, Oxford University.

What is PAC?

PAC is an annual, three day residential course. It is acknowledged as one of the highlights of the year in the industry. Agencies, Media Owners, Clients and Media Companies alike send their best and brightest on the course to participate, associate & communicate with their peers in the industry, with a live client brief.

It is an established and highly regarded international media training course. The aim is to stimulate debate, discussion and communication whilst developing a greater understanding of the advertising process - from the client, agency and media owner perspective. A veritable crash course in advertising from idea conception to media execution.

How Does It Work?

The PAC format revolves around a leading international client who sets a live brief which has to be answered by each syndicated group.

Around 8 groups of between 7 and 9 delegates assume the role of an advertising agency. The next 3 days are spent gaining insight from leading speakers in the industry and preparing a response with these learnings in mind. At the end of the seminar each group presents their solution to a panel of judges, including the live client and potentially winning the prestigious "Best Group of 2017" award.

Who Should Attend?

Media and Marketing executives, planners and representatives who are relatively new to the international media industry. Anyone up to around 5 years experience in media will benefit from the process and the peer connections they will make at PAC.

Check out this video from 2011 for a trip down memory lane:)



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Conrad Bird, CBE

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